Work

Not just what we made. Why it worked.

Every project is presented as a story of decisions, not a gallery of outputs.

Fashion · 2024
Ronaria
Modular kebaya for Gen Z, with no face of its own yet. Brand identity from zero.
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Approach
Brand Identity
Logotype
Logomark
Color Palette
Typography
Brand Guide
Approach
Brand Identity
Logotype
Logomark
Color Palette
Typography
Brand Guide
Institution · 2025
Bank Indonesia
The rupiah is not just a means of payment — it is a symbol of sovereignty. The #SobatRupiah campaign video.
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Approach
Video Production (Campaign)
Approach
Video Production (Campaign)
Health · 2024
Sarang Maduku
An authentic honey brand nobody knew about. 142 → 26,234 followers in one year, organic.
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Approach
Social Media Management
Content Strategy
Script
Design
Approach
Social Media Management
Content Strategy
Script
Design
Health · 2024
Best Honey Indonesia
A diet product that needed more than selling. 800 → 45,600 followers in one year, organic.
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Approach
Social Media Management
Script
Design
IG Optimization
Content Plan
Monthly Report
Approach
Social Media Management
Script
Design
IG Optimization
Content Plan
Monthly Report
Automotive · 2023–2024
MaxTracker GPS
A technical product that could not speak to ordinary people. 500 → 21,000 followers, CPC 10x below benchmark.
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Approach
Social Media Management
Content Plan
Video Reels
IG Optimization
Meta Ads
Approach
Social Media Management
Content Plan
Video Reels
IG Optimization
Meta Ads