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HITA Creative Agency
HITA Creative Agency
ContactHitacreativeagency@gmail.com

Fashion

Ronaria

Modular kebaya for Gen Z, with no face of its own yet. Brand identity from zero.

A Ronaria woven label on a kebaya, carrying the pink logotype.
Client
Ronaria
Year
2024
Industry
Fashion
Service
Business Branding
Approach
Brand IdentityLogotypeLogomarkColor PaletteTypographyBrand Guide

The Brief

A modular kebaya rental brand aimed at Gen Z. A bold vision — but no face yet.

The Tension

Kebaya still reads as formal, and as the previous generation’s. Ronaria wanted to flip that — without losing the elegance the garment is known for.

The Approach

A visual identity built on one principle: chaotic fun, still legible. A pop, heavy logo, bold but controlled colour, and a system that survives an IG feed, a garment label, and an event.

The Shift

Ronaria now has a face — not just a logo and colours, but a complete visual system that stays recognisable wherever the brand shows up.

Material

  • Ronaria brand guide cover: the pink logotype on a lime field.
  • Logotype page: the Ronaria letterforms and the character behind them.
  • Logomark page: the R monogram used as the brand’s compact symbol.
  • Colour palette page: four brand colours with their hex values.
  • Typography page: Praline for titles, Outfit for body copy.
  • Brand assets page: supporting graphic shapes in the four brand colours.
  • Ronaria direction moodboard, keyed to chaotic fun, expressive, quirky.

Before we talk, let us look.

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