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HITA Creative Agency
HITA Creative Agency
ContactHitacreativeagency@gmail.com

Fashion

Ronaria

Modular kebaya for Gen Z, with no face of its own yet. Brand identity from zero.

A Ronaria woven label on a kebaya, carrying the pink logotype.
Client
Ronaria
Year
2024
Industry
Fashion
Service
Business Branding
Scope
Brand IdentityLogotypeLogomarkColor PaletteTypographyBrand Guide

The Brief

A modular kebaya rental brand aimed at Gen Z. A bold vision, but no face yet.

The Tension

Kebaya still reads as formal, and as the previous generation’s. Ronaria wanted to flip that, without losing the elegance the garment is known for.

The Approach

A visual identity built on one principle: chaotic fun, still legible. A pop, heavy logo, bold but controlled colour, and a system that survives an IG feed, a garment label, and an event.

The Shift

Ronaria now has a face, not just a logo and colours, but a complete visual system that stays recognisable wherever the brand shows up.

Material

  • Ronaria brand guide cover: the pink logotype on a lime field.
  • Logotype page: the Ronaria letterforms and the character behind them.
  • Logomark page: the R monogram used as the brand’s compact symbol.
  • Colour palette page: four brand colours with their hex values.
  • Typography page: Praline for titles, Outfit for body copy.
  • Brand assets page: supporting graphic shapes in the four brand colours.
  • Ronaria direction moodboard, keyed to chaotic fun, expressive, quirky.

Before we talk, let us look.

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