Sarang Maduku
An authentic honey brand nobody knew about. 142 → 26,234 followers in one year, organic.
- Sarang Maduku
- 2024
- Health
- Social Media
- Instagram · TikTok
- Social Media ManagementContent StrategyScriptDesign
The Brief
A genuine honey producer. A quality product — but 142 followers and no content direction.
The Tension
In a honey market full of false claims, the problem was never the product. The problem was that nobody knew who could be trusted.
The Approach
Not selling honey. Proving authenticity through story — the harvest, the myths taken apart, the founder on camera as he is. Education and transparency as the main strategy.
The Shift
- 142 → 26,234
- 17M · +317%
- 487K · +782%
- 20K · +1,947%
- 43K · +9,354%
