MaxTracker GPS
A technical product that could not speak to ordinary people. 500 → 21,000 followers, CPC 10x below benchmark.
- MaxTracker GPS
- 2023–2024
- Automotive
- Social Media
- Instagram · TikTok · Meta Ads
- Social Media ManagementContent PlanVideo ReelsIG OptimizationMeta Ads
The Brief
A GPS tracking solution for vehicles. Technical product, niche market, 500 followers. It needed organic growth and paid ads that did not waste budget.
The Tension
Nobody goes looking for a GPS tracker on an ordinary day. People start caring after the bike is gone. The challenge: make people who do not yet have the problem start caring.
The Approach
Sell the fear of losing it, then offer the solution. Content built from real stories: stolen motorbikes, rental cars that never came back. For paid ads, brand awareness on a minimal budget.
The Shift
- 500 → 21,000
- 12M views
- IDR 571 vs IDR 5,851 benchmark
